Tired Eyes


A Kitchener, Ontario entrepreneur has come up with a new way to recycle old tires. Viktor Besenschek of NewTire Industries is about to employ 20 people day-and-night to grind up old tires into a more useful rubber powder. This rubber powder is then reused for making new products like toys, railway ties, asphalt, and mascara. The environmentally aware Viktor offers up his grinding and reuse of tires idea as an alternative to inefficiently burning them as an energy source. This also keeps more tires out of landfill - approximately 8 million end up there each year in Ontario alone. Good idea.

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