From the publishers of PR News, the "Going Green" guidebook includes strategies for greening your business. The 200+ page book includes profiles of blue chip companies, small organizations, and start–ups that have reconfigured their businesses to be more eco-responsible. Written for marketing and senior execs looking for a blueprint to communicate existing green efforts or to get new initiatives off the ground, companies profiled include GE, Nickelodeon, HP, BASF, Travelocity, Dow Chemical, and National Geographic.
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