Fans of Nellie's will jump with joy (well, about as much as one can muster about laundry) over their new metal tin packaging, replacing a combination of paper and plastic. According to Nellie's, 'iron and steel are the world's most recycled materials and among the easiest materials to reprocess.' They look pretty cool on the shelf too.
On the burning question of liquid vs. powder, here is their response:
Liquid detergents are made up from at least 50% water. At Nellie's we don't think selling you water and moving water around the planet is a very good idea. The fact is, more cleaning power can be packed into a smaller space using powder.
Not exactly well put - but they have a point.
