TerraChoice Environmental Marketing, brainchild behind the Sins of Greenwashing reports, has launched an online game to encourage consumers to make smarter, greener purchasing choices - and avoid the Seven Sins of Greenwashing. “Name that Sin” is a custom-built Flash application that challenges players with a variety of multiple choice questions, such as identifying a legitimate eco-label from a fake one.
Other questions ask players to select the correct “Greenwashing Sin” that a product claim is committing. The game is designed to play more than once, with new questions added each time.
So go on! Play it now at sinsofgreenwashing.org or on Facebook.