The Korea Times posted an article today on some of the top Eco-Trends of the Year, sourced from leading international trend firm, trendwatching.com. Among them, Eco-Edu (teaching green) and Eco-vertising. An excerpt:
Advertising has also joined the green trend, with many companies focusing on how to attract as many consumers as possible but not splurging on, or wasting energy.
Curb, "a natural media company," offers unique ways to advertise its clients by only using sustainable media, that includes sand, grass and even snow. Many companies have jumped into this green ad campaign, including sports brands Nike and Adidas, and even local car manufacturer Kia.
Kia joined Curb and carried out a green advertisement campaign, drawing pictures and the logo of their vehicle ``Soul'' on walls and sidewalks.
By drawing pictures and carving the logos of companies in an eco-friendly way, consumers are informed, the clients get to advertise their brands and the world gets greener all at once.
