Canadian hardware and home renovation giant RONA unveiled a series of "eco-responsibility" initiatives at its 2008 Spring Tradeshow in Montreal on Friday.
According to RONA President and CEO Robert Dutton, “[RONA aims] to become THE eco-responsible standard for the construction and home renovation industry in Canada.”
The tradeshow included a home with a green roof, built on location. Inside, 400 eco-responsible products were offered to RONA storeowners. Most of these products are already available in stores; the rest will become available by spring 2008.
RONA also announced the spring 2008 launch of an all-new line in its private brand, called RONA Eco. Every product released under the new brand will be subjected to a rigorous assessment process.
RONA's eco-responsibility strategy will involve its suppliers by evaluating and upgrading the life cycle profiles of their products, including reduction of wasteful packaging and use of raw materials.
More from their press release here>>
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