plantatree wine was conceived when Steven Campbell, owner of Lifford Wine Agency, and Jed Goldberg, Earth Day Canada President, were returning from Eigensinn Farm after a discussion on global warming.
Certain that when given a choice, consumers will choose sustainable goods, Campbell decided he needed to do something…and plantatree wine was born.
For each bottle purchased, Lifford, in partnership with Tree Canada, will plant one tree. The goal in year one is to plant 100,000 trees - which will absorb approximately 35,380 tonnes of carbon from the atmosphere over their life time.
A good friend of mine friend works at Lifford and turned me on to this concept, so I’m even more inclined to pick up plantatree’s Chardonnay, Cabernet Sauvignon or Merlot - available at select LCBO stores and across Canada in 2008.
For more on plantatree’s sustainable practices, click here>
Great idea!
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