Tetra Pak wine containers are being touted as the trendy and eco-friendly alternative to bottles. They are 50 per cent lighter than glass, unbreakable, and can be resealed to extend shelf life. The wine is more economical to transport and - debatably – the packaging uses less energy to recycle than bottles.
According to the makers of French Rabbit, the new packaging has kept the equivalent of 377 thousand cars off the road per year, and saved 6 million pounds of solid waste and 6 million pounds of greenhouse emission.
A drastic evolution in wine, or a clever pitch to the young and trendy? Find out at eye weekly, where Bev Spritzer reports on drinking wine through a straw.
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