The Ministère de l'Agriculture/des Pêcheries et de l'Alimentation du Québec has launched a bilingual ad campaign to encourage consumption of local foods. The TV spot features an animated map of Quebec showing where different products such as lobster, lamb, cheese and wine come from as a voiceover informs viewers that "Quebec is teeming with delicious food proudly grown or processed here. Ask for them. Taste them."
The spot ends with the voiceover and tag line, "Mettez le Québec dans votre assiette," (Put Quebec on your plate) which appears under a dinner plate featuring a provincial map.
Read more at Marketing Magazine>>
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