Concerns over global warming and climate change sparked Vancouver-based design studio smashLAB to endeavour to become more sustainable. These efforts were challenging, thus Design Can Change was born...a global community that shares information within the graphics design industry about how to lessen impacts on the planet.
Those in the industry who are interested can take the Design Can Change pledge towards committing to more sustainable practices.
Reviewing the types of marketing materials used is just one of ways in which a sustainable practice can be achieved. Going from cumbersome binders filled with material to smaller-scale pamphlets is one example.
Potential buyers of creative services who are looking for a designer or studio that shares common values can also check out this site for a listing of those who have already taken the pledge.
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