If you're like many Canadians, you want to - but probably don't believe claims for "green products" are anything more than marketing hooey.This is according to a survey released yesterday (based on interviews with 1,500 Canadians) by advertising agency Bensimon Byrne.
It found - green businesses, pay close attention! - that while "cost was the main barrier to adapting more environmentally friendly practices, two-thirds of respondents don't believe it costs any more to produce such products".
"Eco-friendly and terms like that are not defined in a way that consumers can apply a definition across the board," said Bruce Cran, president of the Consumers' Association of Canada. Companies are "producing these claims without there being any standard that consumers can rely on."
This is where our government needs to step in, and create strict guidelines similar to those established for the organics industry.
Also worth noting: the survey found that women are more likely to consider environmental impact when making purchases than men, and recycling was tagged as the No. 1 action Canadians believe they can take to help the environment
Source: CanWest/Windsor Star
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