Even the Aussies are mocking our Fur Council's smear campaign. Kristen Le Mesurier from the Sydney Morning Herald writes In some parts of the world you can't move for carbon neutral holidays, low carbon showers and packaging that's natural, sustainable, or biodegradable. I used to get excited about this. I took it as evidence that everyone's woken up to the fact that things had to change.
Wrong. Companies had woken up to a huge marketing opportunity. Richard Watson, innovation blogger at Fast Company points out the Fur Council in Canada that's producing an ethical eco-fabric slogan: "Protecting nature while pampering yourself."
Well my face is red. Check out one of their 'public service ads' that would have us all believe fur comes from a small number of creatures, and only after a traditional Cree family has sat down in their teepee and eaten every last morsel of the thing.
The best line from their website is this wowzer: Conservation authorities support the sustainable use of wildlife (and other renewable resources) because if we don’t use part of what nature provides, we will use other (man-made) materials that may damage the environment.
We've spoken often about greenwashing here at footprint. This is perhaps the saddest example of what we mean. Don't believe the hype people.
Read what Treehugger has to say and visit PETA's groovy Fur is Dead site.
Thanks. Im Inspired again.
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