Some do. A poll by Nanos Research on high definition TVs found that 48 per cent of male and female respondents rated concerns such as power consumption and toxins used in manufacturing as very important when considering which HDTV to buy (source: CBC).
In January, a poll done for CTV and the Globe and Mail found that 93 percent of those surveyed said they were willing to make some kind of sacrifice to solve global warming. The results showed 76 percent would pay to retro-fit their homes to be more energy efficient and 61 percent said they would reduce the amount they drive in half.
(Sure - since 72 percent also said they would pay more for a fuel-efficient car).
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