A new survey by The Body Shop indicates that in spite of the economic climate, ethics are as important as price with today's consumers. I'd have to disagree, given the cars I see streaming out of Walmart every weekend, but I digress...In Canada the findings revealed that 77% of consumers are making more purchasing choices based on the corporate behaviour and ethics of a company than they were five years ago, and 40% of those polled say that they make those decisions on a weekly basis.
However, 35% said price and value is their criteria for purchase -- aha, the Walmart shoppers!
Shelley Simmons, Director of Brand & Values Initiatives for The Body Shop: "A growing number of people are demanding more from the businesses that produce and sell the goods they buy. Not only do they feel they have the right to a high quality product, they want to know that the company they buy from is transparent and honest about how those goods reach the shelves."
"They want the story behind the product that assures them that the company has treated its suppliers fairly and that it has done its best to take into account its impact on the environment; and that perhaps someone has actually benefited from the manufacture of that product."
"The retail world is going to have to take notice of this powerful group of consumers. If they respond to the expectations of the eco-shopper everyone will benefit: Customers, suppliers, the planet and the businesses themselves. It is a win-win for everyone."
We can only hope the yellow roll-back guy doesn't get to them first.
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